ACHEIVE BRAND CLARITY
We know that everyone is not comfortable telling people what they do, so we decided to make it easy for you. When your shirt says iCoach or your hat or sweater says iWrite, this is what is known as a conversation starter. Conversation starters build Brand Awareness. They clarify.
Hence, Brand Clarity!
Also... when you wear your MVP's or Morals Values & Principles such as Discipline, Leadership and Excellence you do something else that builds your BRAND.
You put the #WON - World On Notice and Train People How to Treat You When They Meet You!