Last weekend (6.10.2022) my team and I hosted a 3-Day B.R.A.N.D. Challenge if you missed it - here are some highlights:
Day one of the challenge was about pivoting your social media profiles into a revenue-generating machine, also known as business media. During this session, our attendees asked some phenomenal questions. The questions that seemed to be on the top of everyone's mind:
How Do I Re-Brand My Social Media Profiles To Attract Opportunities
Should I Create Two Profiles - one for professional and personal reasons
P.S. I answer the latter at the end of this article.
Today, I'm sharing 7 Ways To Ruin Your Personal Brand On Social Media. Stop, reset, and get plugged into The Branded Like A Leader Community if you're doing any of these.
1. Posting photos that are unprofessional or unflattering
On day one of the B.R.A.N.D. Challenge, we discussed how to turn your social media profiles into a business-generating machine by creating an executive presence. Your photos should be high-quality, professional headshots that show you in the best light possible.
You can do a few things to achieve a professional photograph at home.
First, choose a plain background that is free of distractions. (P.S. a white poster board, the kind we used for our science projects in grade school, can create a backdrop for a professional headshot).
Secondly, ensure you are well-lit and avoid shadows- (natural light is best).
Finally, use a good-quality camera (an upgraded smartphone camera should work) and take the time to pose and experiment with different angles until you find one you like.
If you don't have access to a professional photographer for edits there are a few online options that can help you get the job done. For example, Fiverr is a phenomenal resource for finding affordable editors and photographers to touch up your photos.
To create a profitable personal brand, you need to be aware of the image you are projecting. Absolutely no photos that are unprofessional or unflattering. These photos damage your reputation and cost you business opportunities.
2. Posting controversial opinions
Controversial opinions on social media are highly sensitive, especially in today's climate. As a brand coach, I advise you to choose your words wisely and consider who else is impacted by what you post. Do you have a team, stakeholders, etc.?
3. Stop avoiding video
Videos are a powerful tool for online communication. It can help you build trust with your audience by giving them a personal glimpse into your world. When you appear on video, you can connect with viewers on a deeper level, which helps you build the foundation of a successful Personal Brand: likeability, familiarity, and trustworthiness. Listen as I discuss why showing up on camera is crucial to your Personal Brand:
4. Posting too much personal information
Before posting, ask yourself these three questions:
+ Is this post necessary
+ Am I on brand? (image, speech, surroundings)
+ Is this information teaching, motivating, or inspiring my community
Respect your audience's attention by only sharing what is helpful to them.
5. Posting distraction
This point is crucial! One of the B.R.A.N.D. Challenge attendees stated that the #1 mistake they made on social media was posting distractions.
The most significant barrier to creating a profitable personal brand isn't the person providing the same service/product as you - it's the negative trash that has your ideal client's attention.
Posts that are harmful, vulgar, or offer no value are distractions! Consider a distraction post anything that doesn't have to do with your brand's mission, vision, or purpose. As a personal brand, I recognize this may be tricky for some of us, so let me break it down further.
If you're a travel agent, when I go to your social media profiles, I expect to see:
+Pictures of beautiful resorts
+Your client's beach selfies
+ and a unique blend of cultures, food, and music based on places that you or your clients have traveled.
A travel agent that taps into the power of Personal Branding will also include:
A Powerful Origin Brand Story about why they love to travel. Maybe, like me, you couldn't afford to travel as a child. You feel the lack of exposure left you with a limited view of the world that expanded as you began to experience different cultures.
In addition to videos, quotes, and captions that explained your love of travel, you also included your M.V.P.s (mission, value, principles).