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How to create an authentic brand that sells

Elements of an authentic and effective brand
Build an authentic and effective brand

Branding is frequently associated with a company's logo, online identity, or mission statement. What could that possibly have to do with you as a leader? While our personal use of language and imagery is important, authentic branding goes much deeper. Your personal brand is comprised of your reputation, professional values, and communication style. It's how you distinguish yourself from others in your industry and demonstrate that you offer something special.

So you'll need to choose a "brand personality" as you build your brand. Even if you are still you, you may need to project a certain charisma, energy or emphasize certain qualities that you would not normally highlight.

This personality will most likely stem from your personal qualities when you first start–and it should. Otherwise, you'll come across as unauthentic right away. However, as you grow and make more connections, you may find yourself drifting away from your true self. You'll begin to feel insincere at some point. Not only can this have an emotional impact on you, but it can also hurt your brand.

You may be wondering, “what do I need to do?” You’re right, and I will show you how to build an effective and authentic brand consistently on integrity, consistency, specialization, distinctiveness, and relevance.


Creating a calculated version of yourself to achieve success may feel phony. However, you are aware that the best brands are the most genuine.

Being the authentic "you" in the public space of social media can be frightening. I know, right.

There are many chances of being misunderstood or even harshly criticized for something deeply personal and important.

Lacking integrity, on the other hand, is revolting, and having true integrity is terrifying.

So, what exactly do I mean by "integrity"? It entails operating in all aspects of your life in accordance with a common core set of principles.

Everything you do or say emanates from this core.

You may ask, how do you create, build, and establish a personal brand with integrity? I understand you want your target to find you credible enough to buy from you.

First, you need to understand your why?

You'll need a more compelling reason than bringing in new customers, selling more products, or establishing yourself as a thought leader. These may be your goals, but they are insufficient to serve as the foundation for your platform.

If those are the only motivations, the result will most likely be a stale brand that feels manufactured and dull.

However, if you build your brand with integrity, if it truly flows from the core of who you are, it will be constantly re-energized. And your target will regard you as dependable and trustworthy.

Articulate your core principles.

As humans, we are complex and multifaceted. Trying to share too many messages, on the other hand, will muddy the waters of a personal brand. Begin with your core principles of integrity to create a persona you can relate to. Do some introspection to determine what they truly are, and then determine how to articulate them clearly.

Keep in mind that your personal brand isn't about you. Every good communication, like every good relationship, is centered on the other person. Whom are you attempting to reach out to? What are you attempting to communicate to them? What do you require from them? A personal brand is no exception. How you express your core values and key messages as a person

Your audience will influence how you express your core principles and central messages in your personal brand. The core remains the same regardless of whom you are interacting with, but kindness, consideration, and empathy should prompt you to consider who the other person is and what his communication style is.


Consistency is a means of establishing your values. People regard you as dependable and trustworthy when you keep your promises. When you communicate in a clear and consistent manner, you are reinforcing a trustworthy and direct brand. When you show up in a good mood, people will perceive you as positive and easy to get along with.

You must maintain consistency in your behavior and in how you show up. It takes guts to do this. Can others rely on you at all times? Are you doing relevant things over and over again?

McDonald's hamburgers, cheeseburgers, and Big Macs, for example, are all the same.

While how you show up every day determines the heart of your brand, consistency is also crucial in establishing your personal brand. Even if your efforts aren't focused on directly promoting your work, your presence has a significant impact on the perception that the target audience and prospects have of you. Make sure to post regularly online so that you stay fresh in the minds of your contacts and limit yourself to topics that reflect the values of your personal brand.


Concentrate on one area of expertise, a single-core talent, or one-of-a-kind skill. Being a generalist with no specialized skills, abilities, or talents will not distinguish you as unique, special, or different. You want your target audience to "get" who exactly you serve and what you do for them.

People in today's world are seeking specialists who specialize in highly specific areas; thus, presenting yourself in a wide and generic manner will not help you create a long-term business.

Think of a patient who has a heart problem. Who would they go to for this purpose: a general practitioner or a cardiologist specializing in that field? A Cardiology, of course. This is why specialization is crucial to creating an effective brand. To choose a specialty for your brand, follow the following steps: