5 Industry-Leading Secrets To Maintaining An Elevated Personal Brand Everyone Respects
As basketball season starts to kick off, this has already been an eventful week for the branding world. So, how does the beginning of...
The Path From Business To Brand
Phenomenal Afternoon Leaders! If you joined us last week for The B.R.A.N.D. Challenge, I'd like to say it was my absolute pleasure to...
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3 Actions College Athletes Need To Take To Own Their NIL -Before Someone Else Does
Who owns your Name, Image, and Likeness (NIL)? The question may seem like a no-brainer to most. However, as an athlete, entertainer, or...
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What is Personal Branding?
Personal Branding is when you brand yourself. When you start a business, or when your business begins to compete for marketshare, you...
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Are You Kidding Me? Will Smith Doesn’t Need Therapy - Here’s Why
Multi-hyphenated actor Will Smith is on fire, or at least his brand is, and therapy will not stop the blaze from overtaking the 25 + year...
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If I Were Chris Rock's Executive Brand Coach, This Is How I Would Position Him
Growing up in Harlem in the 1980's we played a game called The Dozens. The game is so common amongst inner-city youth that the Oxford...
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3 Things You Need to Know About NIL & Personal Branding
The change in NIL rules has completely changed the world of college and even high-school sports. Student-athletes can now make deals with...
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How To Help Your Student-Athlete Clean Up Their Social Media Accounts For NIL Success
Do you remember The Chappelle Show? I know Dave Chappelle has come under a lot of pressure in recent years, but that's not the focus of...
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The 6 Personal Brand Commandments
Phenomenal Evening Leaders! Last week, I put a poll up on Linkedin asking, "What Sports Superstar Has The Strongest Personal Brand"...
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How Athletes Can Build Attractive Personal Brand To Increase NIL Opportunities
How Athletes Can Build Attractive Personal Brand To Increase NIL Opportunities As universities and brands navigate the NCAA Name, Image,...
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Your College Needs to Embrace NIL: Here’s Why
Last year, student-athletes received the right to sell their NIL (name, image, likeness) to make money. While there still needs to be...
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