120-Day Brand
You're More Valuable Than You Are Visible.
People Hear What You Say. They Buy What They See.
The 120-Day Brand rebuilds how the market sees your business. Your positioning, your story, your website, and your media, built by Shaan Rais's team in 120 days.
400+ operators across 50+ industries. Featured in Forbes, Entrepreneur, PIX11, Yahoo Finance, and NBC.
Your Business Has Outgrown Your Brand.
You've spent years getting good at what you do, and the business shows it. Your website doesn't. Neither do your messaging and your photos.
So the market sees you as one more option in your category, or a smaller one, and the deals you lose go to people who looked the part.
Most of the founders we work with are seven- and eight-figure operators. Most of them arrived with the same gap between the business they built and the one people see online.
You do not have a talent problem. You have a positioning problem.
The Talent Tax.
Shaan has a name for the gap between the business you've built and the one the market sees. He calls it the Talent Tax, and you pay it every month your brand looks smaller than your business. You do the work of a ten and get paid like a six.
You're either one of one, or you pay it.
What the Program Does.
We don't sell websites. The website is the vehicle. What you get is your time back, clients who show up already sold, and a team that can sell you without you in the room.
We reimagine, re-envision, and reposition your business, then build everything the market sees around it.
The order matters. Visibility comes first, then credibility, then profitability. When your brand finally looks like the business you've actually built, the other two have something to stand on.
Shaan compares it to a car wash. Most founders roll in dusty and tired, with an offer that's gone rusty from years in the market. They leave looking like a Ferrari.
How It Works.
Five phases over 120 days, delivered by our team from start to finish.
Phase 1
Discovery.
We audit your current brand and marketing, along with the way new clients first buy from you. Executive strategy sessions shape your ideal client profile, a read on your competitors, your brand voice, and the framework for your founder story. It all comes together in a Brand Report.
Phase 2
Messaging.
We write your website copy and your signature story, along with the brand narrative behind both. If your business needs lead magnet or funnel copy, we write that too. We also prepare your interview guide before the shoot, so you never have to wonder what to say on camera.
Phase 3
Media.
A full day of photography and video at your business, planned and directed by our team. Expect headshots, lifestyle and behind-the-scenes photos, team and product shots where they fit, and a founder story interview. We deliver up to 40 edited images, 3 long-form videos, 20 short clips, and 5 reels, formatted for your website and every platform.
Phase 4
Website and Brand Assets.
A custom website of up to 10 pages, designed, built, and launched. You also get brand guidelines and a style guide, logo development or integration, one branded lead generation funnel with CRM setup, new social banners, and guidance on your profiles across platforms.
Phase 5
Review and Handoff.
We walk through every asset with you, get your sign-off, and hand the website over.
Our Guarantee: Nothing gets built until you approve the strategy.
Who Does the Work.
Shaan diagnoses. His team builds. Every person on it is a world-class operator Shaan personally trained, vetted, and developed, and they do the same work on his own brand.
Every deliverable is held to Horst Schulze's Ritz-Carlton principles alongside Will Guidara's Unreasonable Hospitality. Nothing leaves the team below that line.
What Clients Have Built.
Bobby Jackson,fractional CFO.
Bobby spent 12 years in the Marine Corps, including six in special operations. Within 30 days of launching his brand, higher-caliber clients were finding him through search, and he's ranked first for his name in his market ever since. He has grown his revenue 400% three years running. He retired his wife, and his kids are in private school. Then they had two more children, because now they could afford them.
Josh Waxman,infinite banking.
Once his positioning was right, a high-level deal came to him from Grant Cardone's organization. Since then, he has written his first book and speaks on stages around the country about four times a month, and his revenue has grown with it. His brand brings in the right people, so he's no longer closing every deal himself. He's moved from operator to owner. Today he's in the 120-Day Marketing program.
Gianna Miceli.
Once her positioning was clear, she added a zero to her prices.
giannamiceli.com
Pat's Pound & Pour,Portland, Oregon.
A third-generation concrete company with decades of reputation and a brand that hadn't kept up. A year of ads with another vendor had produced zero jobs. Jarrod, who runs it, put it plainly: “I'm a professional concrete guy, not a business owner.” The 120-Day Brand gave the company a position that matches the quality of its work. Then the company moved into the 120-Day Funnel and brought in 20 leads in 30 days, with its best campaign at $96 a lead.
StarMor,Dallas-Fort Worth.
Steve Chambers installs 3M security window film, riot glass, and ballistic glass for clients like the Dallas Mavericks and children's hospitals. He was still pricing like a commodity, and his website used stock images of people he'd never met. The new brand put his real work front and center. Now he's on his own website, with his wife and kids beside him.
A multi-million-dollar surgical practice,Naples, Florida.
His patients had filled local hotel rooms for years without him earning a cent from it. Once the new brand made his value visible, they turned that arrangement into a paid partnership. His wife, who had refused to appear on the old site, asked to be in the new photos.
Results vary. Individual results depend on the business, the market, and the client's participation.
The website by itself was cool, but the whole thing together takes it to the next level.
I've not felt unheard or misrepresented through this process at all.
120-Day Brand client There's no way in the world that I would have completed a website on my own.
Joe D. Brown30-year military veteran Shaan was a little bit more expensive, but he's been through the gauntlet.
William O'Boyle
Results vary. Individual results depend on the business, the market, and the client's participation.
Book Your Positioning Strategy CallYour Mindset Moves First.
The website comes later. Once founders see their positioning clearly, they start to speak and price differently, often before anything new is live.
One client started booking her own speaking stages before we'd finished building her website.
The Part That's Up to You.
We'll position you as the Ritz-Carlton of your market. You can't show up with Hyatt language.
The new brand sets the table for high-ticket clients. By the time a prospect books a call, they already see you as a ten. If they meet a two, the deal is gone. Raise your prices. Change your attire to match your desire. Show up as the founder your brand describes.
Who It's For.
Seven- and eight-figure operators who are good at what they do and tired of looking smaller than they are. You've built something real, and you're ready to trust a process you didn't design.
It isn't for you if you're looking for ads or a flood of leads next week. That's the 120-Day Marketing program. It also isn't for you if you want to redesign the plan every few weeks. We lay the foundation once, and then we build on it.
Shaan Built His Own Brand the Same Way.
Early on, Shaan sounded great in conference rooms and one-on-one. When people Googled him, they found almost nothing. Once he hired a team to turn his story into a brand, he landed his biggest clients yet because they could finally see what he'd been telling them.
Today, when someone asks where to follow him, he tells them to Google him.
Shaan is an Evidence-Based Executive Coach with three master's degrees: MS in I/O Psychology, MA in Organizational Development and Change, MEd in Leadership Development. He's completing a PhD and an EdD. Jack Welch mentored him at the Jack Welch Management Institute from 2018 to 2020.
The Investment.
The 120-Day Brand runs as a 120-day sprint inside a 12-month engagement. Depending on your vertical, one more closed deal a month can be enough to cover it. We'll go over the investment on your call.
Before You Book the Call.
Who will I work with?
Shaan's team of copywriters, photographers, videographers, and web designers. Shaan works one-on-one with clients only in Add a Zero.
How much of my time does this take?
Most of it comes in the first 30 days, in three or four strategy sessions on your vision, values, and story. After that, you give us a shoot day and your sign-off on what we build. The team does the rest.
Why not just hire an agency?
Most agencies start with the design. We start with your positioning, because a rebrand on top of the wrong positioning is a premium frame around the wrong picture. Then the same team writes, shoots, and builds everything on top of it.
Do you run my ads?
No. The 120-Day Brand builds what people see when they find you. Running traffic to it is the 120-Day Marketing program.
What if I don't like the direction?
You'll see it before anything gets built. Phase 1 ends with your Brand Report, and nothing moves forward until you approve it. After that, we build on it, so changing the foundation midway means rebuilding everything on top of it.
Do I own the website?
Yes. When the program ends, we hand the website over to you, along with everything else we built. The only thing we keep is the right to show the results of the work we did together.
How soon will I see a change?
Mindset usually moves first, sometimes before the website is live. Business results depend on your market and on how well you close the clients the new brand attracts.
What happens after the 120 days?
For the rest of your 12 months, you get preferred options for your next steps and a seat in the Leadership Leverage Executive Coaching Community.
Let the Market See What You've Built.
Book a Positioning Strategy Call. We'll find the gap between your business and your brand, and we'll tell you whether the 120-Day Brand is the right next step.
Results vary. Outcomes depend on each client's business, market, and participation in the program. Results described on this page are not a guarantee of future results.