120-Day Marketing
Put Down the Phone. We'll Run the Marketing.
The 120-Day Marketing program turns the brand you built into short-form video on every major platform, every week. Our team scripts, films, edits, posts, and follows up, so you can stay focused on the business.
400+ operators across 50+ industries. Featured in Forbes, Entrepreneur, PIX11, Yahoo Finance, and NBC.
A Brand Nobody Sees Can't Do Its Job.
You did the hard part. Your positioning is right, and your website finally looks like your business. Now it needs people in front of it, and you don't have time to become a content creator on top of running the company.
Shaan puts it simply. Building a brand and never marketing it is like having a Ferrari dropped at your door with no gas in the tank.
When you make a strategic investment in branding, it allows marketing to happen on autopilot.
What the Program Does.
We build one short-form video engine around your brand and run it across Instagram, Facebook, LinkedIn, TikTok, X, and YouTube. Every piece is a vertical video of about 60 seconds, shot in your brand and published wherever your buyers are paying attention. As your investment grows, so does the program. Higher tiers add platform-specific strategy and long-form video for YouTube.
Our team handles the calendar, the scripts, the editing, the captions, and the posting. In select packages, they also work the comments and conversations, moving the right people toward a booked call on your calendar.
How It Works.
A content plan every month.
We build your calendar each month, from the first idea through the script and the posting schedule.
One on-camera session a month.
A content manager interviews you over video, or we send someone to film you in person. If you already have strong footage, you can send that instead. We can also have someone edit footage you already have or accompany you to record you speaking at events. Whatever the source of origin, we cut your content into short videos. If you have no content we interview you, and you never have to memorize a script.
Scripts for extra recording.
Each month we send you a script package, if needed. If you want more content between sessions, record it at a local studio and send us the footage.
At least 7 posts per platform, every week.
Short-form video cut from your sessions and events, with captions written in your brand voice.
Your long-form content, distributed.
Send us a long-form video, and we'll post it once a week, with the audio published as a podcast.
Monthly strategy call.
Once a month, we walk through reach, engagement, follower growth, and lead activity with you, then line up next month's content with your business priorities. We don't do weekly reporting, because a week of social numbers tells you nothing. We don't believe in vanity metrics.
You approve everything.
Nothing posts without your sign-off, and every piece holds to the brand we built, with the same look and the same language.
Who Does the Work.
Every person on the team is a world-class operator Shaan personally trained, vetted, and developed. They hold standards that don't bend, and they do the same work on Shaan's own brand.
Every deliverable is held to Horst Schulze's Ritz-Carlton principles alongside Will Guidara's Unreasonable Hospitality. Nothing leaves the team below that line.
What Clients Have Closed.
Results vary. Individual results depend on the business, the market, and the client's participation.
What to Expect, and When.
Expect a build-up period. The content has to be built and tested, and it takes time to learn what your market responds to.
Results depend on your industry. For some clients, that's ten more leads a month. For others, it's one more closed deal a month, which is often enough to cover the program. For some, it's a big deal that lands four months in.
Plenty of agencies promise a hundred leads in thirty days. Most of those leads are people scrolling at three in the morning who won't remember what they clicked by breakfast. We believe in quality over quantity. We'd rather send you fewer people who already see you as the obvious choice.
The Part That's Up to You.
Marketing brings people to you. Closing them is still your job. If the leads come in and deals aren't closing, we'll show you the data and help you figure out what to fix next.
When a prospect who has watched your videos for weeks finally gets on a call, be the person they've been watching.
Who It's For.
Founders whose brand is already built and who want the marketing run for them. You're in business for the long haul, and you understand that good content compounds.
Haven't built the brand yet? Start with the 120-Day Brand. This program runs what Brand builds. It also isn't for you if you need money in the next 30 days or expect a flood of leads by next week.
Shaan Doesn't Post His Own Content Either.
Shaan built his first seven figures on Facebook. When the world moved to Instagram, he couldn't stand the format. The work still had to get done, so he handed it to his team.
Today he shows up on LinkedIn, YouTube, and Instagram, and he doesn't manage any of it. When someone tells him they loved a post, he's often hearing about it for the first time. Clients still come in that way.
I don't do the work. I am the work.
Shaan is an Evidence-Based Executive Coach with three master's degrees: MS in I/O Psychology, MA in Organizational Development and Change, MEd in Leadership Development. He's completing a PhD and an EdD. Jack Welch mentored him at the Jack Welch Management Institute from 2018 to 2020.
The Investment.
The 120-Day Marketing program runs as 120-day sprints inside a 12-month engagement. At the end of each sprint, we review the results together and set the next one. We'll go over the investment on your call.
Before You Book the Call.
Why is it called 120-Day Marketing if it runs a year?
Because we work in 120-day sprints. Each one ends with a review of the results, and the next one starts from what we learned.
What's the difference between this and the 120-Day Brand?
120-Day Brand builds your positioning, story, website, and media. This program runs your content and channels once that's in place.
Do I have to create the content?
No. You show up for one interview a month, and the team does the rest. If you want more, we'll give you scripts to record on your own time.
Which platforms do you cover?
Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.
Do I get final say?
Yes. Nothing posts without your approval.
Does the program include sales training?
No. If leads are coming in and deals aren't closing, we'll show you the data and recommend a fix. Sales training is a separate program.
What happens to my content and audience after the engagement ends?
All of it stays with you. The content, the audience, the leads, and the conversations are yours. We don't do what you do, so we have no reason to hold on to any of it. The only thing we keep is the right to show the results of the work we did together.
Your Brand Is Ready. Let the Market See It.
Book a Positioning Strategy Call. We'll look at the brand you've built and where your audience is today, and we'll tell you whether the 120-Day Marketing program is the right next step.
Results vary. Outcomes depend on each client's business, market, and participation in the program. Results described on this page are not a guarantee of future results.