case study of
Ollie Bigler
Smarter Aircraft, Salt Lake City, UTCompanies
Who They Are
Smarter Aircraft is a buyer-side business jet advisory based at Salt Lake City International Airport. Founder Ollie Bigler helps owners buy, structure, charter and sell aircraft.
Before a client signs, Ollie checks the airframe, the charter operator and the tax structure, because he learned the market from the wreckage, not from the brochure.
The Challenge
From the outside, Smarter Aircraft looked like another jet broker and charter service. That hid what makes Ollie valuable: he sits on the buyer's side of the table and tells clients when a deal doesn't work.
How It Came Together
Team Rais repositioned Smarter Aircraft through the 120-Day Brand as a buyer-side advisor, not a broker. The brand is built around his method: airframe, operator, structure, tax and exit, in that order.
We built a new website around that method, with a Diligence Brief as the first step, plus research and tools buyers and their CPAs can use before they call.
The 120-Day Scale is building the business behind the brand.
What Team Rais Built
- 120-Day Brand: repositioned as a buyer-side advisor, not a broker
- A new website (launching)
- 120-Day Scale
Where They Are Now
Smarter Aircraft's new site is launching, built to attract buyers who want an advisor on their side of the deal.