case study of
Michael Chesnutis
Sirius Collectibles, siriuscollectibles.comCompanies
Who They Are
Sirius Collectibles is a collector's house for sports cards, coins and collector supplies, with $180M+ realized at auction since 2013.
Michael Chesnutis started collecting as a kid with packs from a neighborhood convenience store, then found his way to card shows. He began selling young, learned the market through its cycles, and adopted grading early, when most collectors still dismissed it.
The Challenge
Sirius had three businesses (sports card auctions, coins and collector supplies) that felt like three different companies. Collectors who knew one side often didn't know the others existed.
How It Came Together
Team Rais built the 120-Day Brand around one idea: the collector's house, finally under one roof. Cards, coins and supplies became three lanes in one house, with the same trust and the same standard of care in each.
We created a new visual identity and a new siriuscollectibles.com built around those lanes, with live auctions, consignment and a clear four-step path for selling a collection.
Then we ran a product and brand photo shoot so every lot and every product is presented the way serious collectors expect.
Before and After
What Team Rais Built
- 120-Day Brand: brought auctions, coins and supplies under one brand, "the collector's house, finally under one roof"
- New visual identity and a new siriuscollectibles.com
- Product and brand photo shoot
Where They Are Now
Sirius now shows up as one collector-first house: bonded, insured, and run by specialists, with every part of the business under one brand.