case study of
Gianna Miceli
Legal Fockery University, giannamiceli.comCompanies
Who They Are
Gianna Miceli is an author, speaker and educator who teaches Americans their constitutional rights. She founded Legal Fockery University and has written several books, including FREE-Dumb and My Favorite Supreme Court Rulings.
She's appeared on Real America's Voice, and more than a thousand students have learned from her.
The Challenge
Gianna had a loyal following and a strong point of view, but her brand didn't carry the authority of the work. Her books, her university, her media and her speaking all lived in different places, and there was no single home that showed people who she is and where to start.
How It Came Together
Team Rais started with the 120-Day Brand: positioning, a new brand identity, and a new giannamiceli.com that brings her books, Legal Fockery University, her media and her speaking into one place, with a clear first step for new visitors.
With the brand in place, the 120-Day Marketing took over her ongoing content and audience growth.
Then we put her in front of rooms. Team Rais placed her on Aspire stages in 2026.
Before and After
What Team Rais Built
- 120-Day Brand: positioning, brand identity and a new giannamiceli.com
- 120-Day Marketing: ongoing content and audience growth
- Stage placements at Aspire events in 2026
Where They Are Now
Gianna has one home for her whole body of work, content going out on a steady rhythm, and stage time in front of new audiences.
