case study of
Steve Chambers
StarMor, Dallas-Fort Worth, TXCompanies
Who They Are
Steve Chambers is a 12-year U.S. Navy veteran who spent decades leading international security operations, protecting embassies, diplomats and heads of state. He came home to build a company that protects Americans the way he once protected them.
StarMor installs 3M security window film, riot glass and bullet-resistant glazing for homes, schools, churches and storefronts across Dallas-Fort Worth. 20+ years, 1,000+ clients, from the Dallas Mavericks to children's hospitals.
The Challenge
The market saw StarMor as a window tinting company. That put them in a price fight with every tint shop in Texas, when what they actually sell is protection, backed by a founder who's done it at the highest level.
How It Came Together
Team Rais repositioned StarMor from window tinting to security. The new brand line says it in one breath: "This isn't just glass. It's your first line of defense." Steve's story, from embassies to elementary schools, became the center of the brand.
We built a new callstarmor.com with its own page for each buyer: homes, retail storefronts, schools and houses of worship. Each page speaks to that buyer's risk instead of a product catalog.
Then we wrote the proof: case studies on a sports franchise HQ, a children's hospital network and houses of worship. Every page now leads to one next step, a free Security Grade Assessment.
What Team Rais Built
- 120-Day Brand: repositioned from window tinting to security, "your first line of defense"
- A new callstarmor.com with pages for homes, retail, schools and houses of worship
- Case studies: sports franchise HQ, children's hospital network, houses of worship
- Free Security Grade Assessment as the lead path
Where They Are Now
StarMor sells security, not tint. Buyers land on a page built for their building, read proof from organizations like theirs, and book an assessment with a veteran-led team.
