case study of
Albert Buck
TTC Electrical (Tip Top Contracting & Electrical), Liberty, KYCompanies
Who They Are
Albert Buck runs Tip Top Contracting & Electrical in Liberty, Kentucky. The company handles industrial, commercial, residential and petroleum electrical work, serving businesses and homes across Kentucky and the Southeast.
Their work runs from PLC and control wiring, high voltage service and explosion-proof wiring to parking lot lighting, storm damage repairs and 24-hour emergency service, backed by more than a decade of experience.
The Challenge
TTC does work most electricians can't, but from the outside they looked like any local contractor. The brand didn't show the range of what they do or give industrial buyers a reason to call them first.
How It Came Together
Team Rais started with the 120-Day Brand: a new brand identity and a new ttcelectrical.com that gives each kind of customer (industrial, commercial, residential, petroleum and specialized) its own clear path, with 24-hour emergency service front and center.
From there, the 120-Day Marketing put the new brand in front of the market.
Then the 120-Day Scale went to work on the business behind the brand.
Before and After
What Team Rais Built
- 120-Day Brand: brand identity and a new ttcelectrical.com
- 120-Day Marketing
- 120-Day Scale implementation
Where They Are Now
TTC now looks like the company it is: a trusted partner for complex electrical work across the Southeast.