case study of
Jarrod Sheaffer
Pat's Pound & Pour, Oregon City / Portland, ORCompanies
Who They Are
Pat's Pound & Pour is a three-generation family concrete company in the Portland area. Jarrod's father Pat has been in the trade since 1978, and the company has served 10,000+ customers across driveways, patios, walkways, new construction flatwork and city right-of-way work.
Their crews are known for one thing customers notice years later: the concrete drains right.
The Challenge
Nearly all of their work came through builder referrals. They'd spent a year on outside ads and SEO, and it hadn't produced paying jobs. And the brand didn't say anything a competitor couldn't say.
How It Came Together
Team Rais built the 120-Day Brand around what actually makes their work different: concrete that's engineered to drain right and last. Instead of leading with "quality," the brand leads with what creates it: prep, slope, joints and cure, planned before the truck arrives.
We mapped three ideal clients (homeowners, builders and capital projects) and gave each one its own lane on a new patspoundandpour.com. Then came the new logo, brand guidelines, signage and a professional photo shoot so the trucks, the crews and the website all tell the same story.
Last, we built a homeowner estimate funnel at estimate.patspoundandpour.com and put managed Google Ads behind it, so homeowners could find them directly for the first time.
What Team Rais Built
- 120-Day Brand: positioning around concrete that's engineered to drain right and last
- Three ideal-client profiles: homeowners, builders and capital projects
- New logo, brand guidelines, signage and a professional photo shoot
- A new patspoundandpour.com built around each customer lane
- Homeowner estimate funnel (estimate.patspoundandpour.com) and managed Google Ads
Where They Are Now
Homeowner leads now come in directly, not just through builders: 20 tracked leads in the first 30 days of measured ads.
